How we manage content (our proposition)
Having a clear content proposition is an important part of getting set up to manage content well and make effective decisions. Whenever a new site or instance of content is being created, the content proposition should be documented.
Essex.gov.uk
Essex.gov.uk is for Essex residents who need information or a service to complete a task, Essex businesses who need to comply with their responsibilities, and anyone who wants to live in, visit, or do business in, Essex.
This proposition statement is based on the GOV.UK proposition.
Content that goes on essex.gov.uk
We create content where there is a clear user need, backed up by evidence. The content should also meet one of the following criteria:
- Council services
- Information and guidance about Council services
- Sector specific guidance
- Policy and involving people
- Responding to major events
- Helping users follow the law
- Support schemes
- Business opportunities
- Campaign activity and raising awareness
Content that we do not publish on essex.gov.uk
We shouldn't publish content about the following:
- Organisations independent from the council
- Advertising or other activities for commercial purposes
- General advice
Read the essex.gov.uk proposition in full
The intranet
The intranet is for everyone who works at ECC. It supports the employee journey from induction to leaving, and is the home for core content that's applicable to all teams.
Content that goes on the intranet
We create content where there is a clear user need, backed up by evidence. The content should also meet one of the following criteria:
- Internal news and announcements
- Internal policies, procedures and strategies
- Guidance for essential processes like HR, safety, and security protocols
- Easy access to frequently used tools like payroll and training platforms
- Access or signposting to less-frequently used tools
Content that we do not publish on the intranet
- Service-specific information
- Information about organisations independent from the council
- Advertising or other activities for commercial purposes
- General advice