We have launched a new campaign to highlight alternative travel options. The new campaign has a particular focus on one of the busiest road corridors in Chelmsford.
Broomfield Road is used by approximately 17,000 vehicles a day. It suffers from significant traffic congestion and delays, particularly at peak times.
Our new Saving the Day campaign aims to show the alternatives to driving and how people can avoid the traffic. It is part of its ongoing Safer, Greener, Healthier initiative.
The superhero-themed campaign promotes the benefits of walking, cycling and travelling by bus. Even a few regular journeys can save people time, money and hassle.
The area is well served by buses. The Government has also announced an extension to the bus fare cap scheme. This means people can travel for just £2 a journey until December 2024. Chelmer Valley Park and Ride is also another affordable option.
Cycling can be a cost-effective alternative to driving too. During busy periods, it can be quicker. A new flagship cycle route has recently been created in Broomfield Road. The new route provides hybrid cycle tracks between the city centre and Patching Hall Lane. Cycle lanes are segregated and provide space for cyclists of all abilities.
The Saving the Day campaign will include various online, social media and outdoor advertising. There will also be free instructor-led cycle rides along the corridor during the October half term.
Find out more about the Saving the Day campaign.